The Cambridge dictionary defines the newsletter as "a printed or electronic document containing information about the recent activities of an organization, sent regularly to the organization's members" (source)
For me personally, the word newsletter has become unattractive even annoying. I rarely enjoy getting a newsletter from a company or a person. When I sat down to write this blog post I asked myself - why I dislike newsletters. Is it because of the sender, of the regularity I receive them, the content, or it is something else?
The sender (company or person)
This is rarely the problem because I don't subscribe to any newsletter emotionally. I think most people do the same nowadays especially with the ever-increasing number of companies and people creating digital content.
The newsletter regularity
Since I stay away from daily/weekly newsletters, this again is a no problem. Most of the valuable newsletters are never on a daily basis nor weekly. Real and solid content takes time to be created.
This is where I think the problem with most newsletters comes from. Most senders either never try to understand their audience or are too salesy. Instead of pushing content that is really valuable to the audience, they try to convince you directly to buy whatever is on sale - software, more content, ads...
The Relanote newsletter
Okay, so the content is what makes a big difference to me which is the reason I have negative feelings towards the concept of newsletters. This was and still is one of the main reasons I would have doubts about our newsletter. Are we able to provide really valuable content that makes difference to you or we are going to turn into yet another spammy newsletter no one cares about.
Since we've been getting an increasing number of messages on our support email asking "where can we stay up to date with Relanote", we decided to start the newsletter.
If you are really interested in getting to know us, Relanote, and great productivity content, you can subscribe below.
P.S. I know "great productivity content" sounds really hollow. We do have interesting ideas that are related to people outside of our team, thus I can't reveal what is behind the general term "great" just yet.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.